Avatar: International Market Shares

This is a ranking of Avatar's markets and the share of the film's total that they account for. France's share, of course, is amazing, as is Australia's and that of many other territories. Avatar's total is spread out generously across many territories. In other words, it's doing great everywhere.

Country/Territory	Share	Total Gross
United States of America	26.974%	$495,990,100
France	6.789%	$124,843,250
China	5.608%	$103,113,774
Russia	5.235%	$96,259,863
Germany	5.211%	$95,811,129
United Kingdom and Ireland	5.068%	$93,186,189
South Korea	4.334%	$79,691,558
Japan	4.225%	$77,697,099
Australia	4.188%	$77,003,943
Spain	4.133%	$76,001,259
Canada	3.032%	$55,751,400
Brazil	2.107%	$38,740,895
Italy	2.039%	$37,486,649
Mexico	1.929%	$35,469,025
India	1.211%	$22,276,532
Taiwan	1.180%	$21,695,287
Hong Kong	0.913%	$16,779,658
Poland	0.895%	$16,453,985
Netherlands	0.883%	$16,240,875
Sweden	0.870%	$15,991,521
Denmark	0.866%	$15,917,610
Switzerland	0.707%	$12,999,706
Turkey	0.673%	$12,381,951
Greece	0.631%	$11,606,384
Austria	0.618%	$11,366,599
Belgium and Luxembourg	0.567%	$10,420,392
Norway	0.543%	$9,982,702
Colombia	0.510%	$9,374,152
Czech Republic/Slovakia	0.505%	$9,293,702
New Zealand and Fiji	0.481%	$8,836,171
Thailand	0.435%	$8,004,189
Venezuela	0.422%	$7,767,524
Chile	0.411%	$7,564,359
Portugal and Angola	0.403%	$7,407,474
Singapore	0.403%	$7,405,758
Argentina	0.394%	$7,238,075
Malaysia	0.348%	$6,407,423
Israel	0.342%	$6,288,772
Ukraine	0.323%	$5,942,885
Hungary	0.316%	$5,805,220
Indonesia	0.285%	$5,234,122
Philippines	0.283%	$5,197,803
United Arab Emirates	0.282%	$5,177,465
Romania	0.233%	$4,287,054
Finland	0.227%	$4,179,338
Peru	0.210%	$3,870,255
Bulgaria	0.164%	$3,024,267
Ecuador	0.109%	$1,996,001
Slovenia	0.076%	$1,391,581
Croatia	0.058%	$1,058,533
Dominican Republic	0.056%	$1,036,515
Bolivia	0.056%	$1,020,908
Egypt	0.054%	$989,389
Latvia	0.049%	$899,415
Lithuania	0.048%	$889,003
Lebanon	0.048%	$885,944
Kuwait	0.048%	$880,572
Iceland	0.047%	$865,636
Vietnam	0.045%	$835,523
Estonia	0.043%	$793,376
Serbia and Montenegro	0.038%	$702,398
Qatar	0.035%	$636,745
Uruguay	0.033%	$601,515
Jordan	0.028%	$513,589
Trinidad & Tobago	0.028%	$506,153
Jamaica	0.025%	$453,684
Bahrain	0.020%	$366,396
Oman	0.008%	$141,192
Syria	0.006%	$110,169
Nigeria	0.006%	$105,308
Ghana	0.001%	$22,231
WORLDWIDE		$1,838,802,321
NORTH AMERICA (US&CA)	30.005%	$551,741,499
INTERNATIONAL	69.995%	$1,287,060,822

AVATAR's Worldwide Performance: Per Capita (UPDATE)

This is an update of a chart I posted a while ago (please see below for more info). All of the country totals are for January 24th or January 20th, as is the data for North American and Worldwide grosses. Sources for the box office data is here and for population here.

All of the countries have (of course) improved. Since last Sunday, the film's international has risen to $1.352B, and it will add at least another $80m this weekend. The international tally, in the end, should be well above $1.8B, and the film looks headed for $2.6B Worldwide. Amazing.

Country/Territory	Per Capita Gross	Total Gross	Population
Australia	$ 3.4821	$77,003,943	22,114,000
Denmark	$ 2.8771	$15,917,610	5,532,531
Iceland	$ 2.7256	$865,636	317,593
Hong Kong	$ 2.3941	$16,779,658	7,008,900
Norway	$ 2.0567	$9,982,702	4,853,800
France	$ 1.9185	$124,843,250	65,073,482
Sweden	$ 1.7137	$15,991,521	9,331,523
New Zealand and Fiji	$ 1.6996	$8,836,171	5,199,100
Switzerland	$ 1.6727	$12,999,706	7,771,600
Spain	$ 1.6534	$76,001,259	45,967,632
South Korea	$ 1.6488	$79,691,558	48,333,000
Canada	$ 1.6414	$55,751,400	33,965,000
United States of America	$ 1.6085	$495,990,100	308,354,000
Singapore	$ 1.4848	$7,405,758	4,987,600
United Kingdom and Ireland	$ 1.4013	$93,186,189	66,501,008
Austria	$ 1.3575	$11,366,599	8,372,930
Germany	$ 1.1701	$95,811,129	81,882,342
United Arab Emirates	$ 1.1258	$5,177,465	4,599,000
Greece	$ 1.0266	$11,606,384	11,306,183
Netherlands	$ 0.9794	$16,240,875	16,581,900
Taiwan	$ 0.9404	$21,695,287	23,069,345
Belgium and Luxembourg	$ 0.9197	$10,420,392	11,329,726
Israel	$ 0.8375	$6,288,772	7,509,000
Finland	$ 0.7807	$4,179,338	5,353,600
Portugal and Angola	$ 0.6964	$7,407,474	10,636,888
Russia	$ 0.6783	$96,259,863	141,915,979
Slovenia	$ 0.6782	$1,391,581	2,051,770
Italy	$ 0.6222	$37,486,649	60,250,535
Japan	$ 0.6092	$77,697,099	127,530,000
Estonia	$ 0.5919	$793,376	1,340,415
Czech Republic/Slovakia	$ 0.5833	$9,293,702	15,934,334
Hungary	$ 0.5797	$5,805,220	10,013,628
Bahrain	$ 0.4632	$366,396	791,000
Qatar	$ 0.4519	$636,745	1,409,000
Chile	$ 0.4445	$7,564,359	17,018,000
Poland	$ 0.4319	$16,453,985	38,100,700
Latvia	$ 0.3998	$899,415	2,249,700
Bulgaria	$ 0.3992	$3,024,267	7,576,751
Trinidad & Tobago	$ 0.3780	$506,153	1,339,000
Mexico	$ 0.3298	$35,469,025	107,550,697
Kuwait	$ 0.2950	$880,572	2,985,000
Venezuela	$ 0.2714	$7,767,524	28,623,000
Lithuania	$ 0.2670	$889,003	3,329,227
Croatia	$ 0.2387	$1,058,533	4,435,056
Malaysia	$ 0.2264	$6,407,423	28,306,700
Lebanon	$ 0.2097	$885,944	4,224,000
Colombia	$ 0.2071	$9,374,152	45,263,000
Brazil	$ 0.2014	$38,740,895	192,325,000
Romania	$ 0.1997	$4,287,054	21,466,174
Argentina	$ 0.1803	$7,238,075	40,134,425
Uruguay	$ 0.1790	$601,515	3,361,000
Turkey	$ 0.1731	$12,381,951	71,517,100
Jamaica	$ 0.1669	$453,684	2,719,000
Ecuador	$ 0.1415	$1,996,001	14,111,000
Peru	$ 0.1329	$3,870,255	29,132,013
Ukraine	$ 0.1292	$5,942,885	46,011,345
Thailand	$ 0.1263	$8,004,189	63,389,730
Bolivia	$ 0.1033	$1,020,908	9,879,000
Dominican Republic	$ 0.1027	$1,036,515	10,090,000
Jordan	$ 0.0813	$513,589	6,316,000
China	$ 0.0772	$103,113,774	1,335,230,000
Serbia and Montenegro	$ 0.0671	$702,398	10,474,000
Philippines	$ 0.0564	$5,197,803	92,226,600
Oman	$ 0.0496	$141,192	2,845,000
Indonesia	$ 0.0226	$5,234,122	231,369,500
India	$ 0.0190	$22,276,532	1,175,500,000
Egypt	$ 0.0127	$989,389	77,724,000
Vietnam	$ 0.0097	$835,523	85,789,573
Syria	$ 0.0050	$110,169	21,906,000
Ghana	$ 0.0009	$22,231	23,837,000
Nigeria	$ 0.0007	$105,308	154,729,000
WORLDWIDE	$ 0.2704	$1,838,802,321	6,799,500,000
NORTH AMERICA (US&CA)	$ 1.6106	$551,741,499	342,564,000
INTERNATIONAL	$ 0.1993	$1,287,060,822	6,456,936,000

Avatar Estimated Admissions: Daily, Weekend, Weekly, Total

Admissions figures are always problematic in North America, since films are simply not tracked that way, but Avatar poses a particular challenge, because of the 3D and IMAX effect. The New York Times recently gave 56m as the rough estimate for tickets sold through last Monday, at which point Avatar's gross stood at $554.9m. You can read the article here.

The relevant passage:

Fox said 72 percent of worldwide sales for “Avatar” came from 3-D screens. If Mr. Dergarabedian’s estimates are correct, the movie has accounted for roughly 56 million admissions in domestic theaters to date.

That means that Avatar's average ticket price is around $9.9, which is astonishingly high. Almost 35% higher than the 2009 average of $7.35. Using that figure as the benchmark, then, here are the estimated admissions figures for Avatar's daily numbers:

Day	Weekday	Daily #	Weekend #	Weekly #	Total #
1	Friday	2,702,232			2,702,232
2	Saturday	2,578,691			5,280,923
3	Sunday	2,499,429	7,780,352		7,780,352
4	Monday	1,655,133			9,435,485
5	Tuesday	1,624,895			11,060,380
6	Wednesday	1,661,141			12,721,521
7	Thursday	1,126,363		13,847,884	13,847,884
8	Friday	2,332,833			16,180,717
9	Saturday	2,856,001			19,036,717
10	Sunday	2,449,261	7,638,094		21,485,978
11	Monday	1,961,428			23,447,406
12	Tuesday	1,847,538			25,294,945
13	Wednesday	1,865,265			27,160,209
14	Thursday	1,488,701		14,801,026	28,648,910
15	Friday	2,552,930			31,201,840
16	Saturday	2,609,652			33,811,492
17	Sunday	1,755,670	6,918,251		35,567,161
18	Monday	817,632			36,384,793
19	Tuesday	740,125			37,124,918
20	Wednesday	697,896			37,822,813
21	Thursday	615,601		9,789,504	38,438,414
22	Friday	1,341,480			39,779,894
23	Saturday	2,148,438			41,928,332
24	Sunday	1,591,518	5,081,436		43,519,850
25	Monday	516,282			44,036,132
26	Tuesday	511,791			44,547,923
27	Wednesday	479,168			45,027,091
28	Thursday	474,626		7,063,304	45,501,718
29	Friday	1,049,926			46,551,643
30	Saturday	1,742,839			48,294,483
31	Sunday	1,529,014	4,321,779		49,823,497
32	Monday	1,173,317			50,996,813
33	Tuesday	423,328			51,420,141
34	Wednesday	383,112			51,803,253
35	Thursday	398,506		6,700,042	52,201,759
36	Friday	911,969			53,113,728
37	Saturday	1,649,096			54,762,824
38	Sunday	968,640	3,529,705		55,731,465
39	Monday	327,292			56,058,757
40	Tuesday	323,035			56,381,792

AVATAR vs. TITANIC International Market Shares

Avatar surpassed Titanic's international gross over the weekend, thus claiming one of Titanic's three big records. Avatar has made $1,287,060,822 internationally thus far, roughly $50m more than Titanic's once insurmountable $1,248,025,607. Sometime on Monday, Avatar claimed the ultimate, worldwide record by surpassing Titanic's global total of $1.848B. The domestic record is several days away from being surpassed, but it is an inevitability.

I have run out of words to describe Avatar's worldwide performance. It is, now, quite literally incomparable. I don't expect Avatar to hold the international record for as long as Titanic did, but its final tally, which will probably be around $1.8B or so, will be extremely difficult to match anytime soon.

I think it is useful to look at the market share for each film, and how much the major territories contributed to the grosses for both films.

Two things stick out:

1) Both Avatar and Titanic did exceptionally well in every market. Consistency is one of the key features of both films' successes.

2) Whereas Japan was the main market for Titanic, it is clear that for Avatar, the newer markets (China, Russia, and South Korea) have made the big difference and pushed the film over the top. In a way, the differences between the two films reflect the changes in the global economic structure. China recently surpassed Japan as the second largest economy in the world, and the economies of Russia and other emerging markets have grown by a disproportionately larger market. China is on track to surpass France as Avatar's largest market.

A Look at Film Multipliers

Multipliers are a measure of a film's longevity, and are calculated simply by dividing a film's total by a film's opening weekend. The higher the multiplier, the greater a film's legs, that is, the more impressive and healthier a film's run.

The following are charts ranking films with domestic totals of $30m or more (minus re-releases) from 1982 to the present. So, in other words, the charts below track how well medium and large sized films over the last three decades have held up during their subsequent runs.

Unfortunately, due to the varied release patterns, multipliers alone don't give an exact idea of how well films hold up. Most films open wide and drop weekend to weekend until they are pulled from theatres. Some films, such as Driving Miss Daisy or Chicago, open in limited release and then go wide later in order to take advantage of awards publicity. And yet other films, above all Disney's animated releases, such as Aladdin, The Lion King, and Pocahontas, open in a few theatres just prior to broad, nation-wide openings.

I've tried to make several charts in order to engage with these different release patterns and give credit to various films that held up remarkable well. With that in mind, here is a chart simply showing films, irrespective of their openings, and the largest multipliers:

#	Title	Multiplier	Total ($M)	Op. Wknd ($M)
1	Mr. Holland's Opus	5,707.865	$82.57	$0.014
2	Driving Miss Daisy	1,445.431	$106.59	$0.074
3	On Golden Pond	1,337.086	$119.29	$0.089
4	Aladdin	1,105.186	$217.35	$0.197
5	Snatch	1,085.785	$30.33	$0.028
6	The Killing Fields	1,078.285	$34.70	$0.032
7	I Am Sam	964.883	$40.31	$0.042
8	Beauty and the Beast	899.580	$145.86	$0.162
9	Chariots of Fire	855.833	$58.97	$0.069
10	Toy Story 2	819.062	$245.85	$0.300
11	A Civil Action	809.229	$56.71	$0.070
12	Fried Green Tomatoes	782.575	$82.42	$0.105
13	Thirteen Days	741.238	$34.59	$0.047
14	Homeward Bound: The Incredible Journey	689.500	$41.83	$0.061
15	Traffic	671.895	$124.12	$0.185
16	Legends of the Fall	655.443	$66.64	$0.102
17	Murphy's Romance	644.335	$30.87	$0.048
18	Good Morning, Vietnam	637.763	$123.92	$0.194
19	Moonstruck	631.984	$80.64	$0.128
20	The Crying Game	618.641	$62.55	$0.101
21	Black Hawk Down	604.143	$108.64	$0.180
22	My Dog Skip	599.453	$34.13	$0.057
23	Platoon	574.625	$138.53	$0.241
24	March of the Penguins	563.213	$77.44	$0.137
25	A Bug's Life	559.213	$162.80	$0.291
26	Million Dollar Baby	558.436	$100.49	$0.180
27	Gran Torino	545.029	$148.10	$0.272
28	A Fish Called Wanda	541.456	$62.49	$0.115
29	Philadelphia	539.949	$77.45	$0.143
30	Nell	537.539	$33.68	$0.063
31	The Verdict	534.523	$53.98	$0.101
32	The Cider House Rules	522.672	$57.55	$0.110
33	Good Will Hunting	507.246	$138.43	$0.273
34	Grand Canyon	492.154	$33.24	$0.068
35	Anastasia	484.535	$58.41	$0.121
36	Life Is Beautiful	481.394	$57.25	$0.119
37	Wag the Dog	467.663	$43.06	$0.092
38	A Beautiful Mind	465.047	$170.74	$0.367
39	The Queen	462.584	$56.44	$0.122
40	Chocolat	453.671	$71.51	$0.158
41	Leaving Las Vegas	451.992	$32.03	$0.071
42	Shakespeare in Love	447.823	$100.32	$0.224
43	Nobody's Fool	425.386	$39.49	$0.093
44	Absence of Malice	416.896	$40.72	$0.098
45	Dangerous Liaisons	410.542	$34.67	$0.084
46	Born on the Fourth of July	406.937	$70.00	$0.172
47	My Big Fat Greek Wedding	404.174	$241.44	$0.597
48	Gandhi	402.338	$52.77	$0.131

This is a list of films with openings larger than $2m. Chicago and Pocahontas, among many others, were still very much in limited release:

#	Title	Multiplier	Total ($M)	Op. Wknd ($M)
1	Chicago	82.262	$170.69	$2.075
2	Pocahontas	52.637	$141.58	$2.690
3	The Empire Strikes Back	42.643	$209.40	$4.910
4	An Officer and a Gentleman	39.276	$129.80	$3.305
5	Arthur	35.102	$95.46	$2.720
6	Tootsie	31.983	$177.20	$5.540
7	Terms of Endearment	30.989	$108.42	$3.499
8	E.T.: The Extra-Terrestrial	30.349	$359.20	$11.835
9	Fantasia 2000 (35mm & IMAX)	26.481	$60.66	$2.291
10	9 to 5	26.039	$103.29	$3.967
11	Raiders of the Lost Ark	25.231	$209.56	$8.306
12	Rain Man	24.669	$172.83	$7.006
13	Out of Africa	23.938	$87.07	$3.637
14	Flashdance	22.796	$92.92	$4.076
15	Crocodile Dundee	21.745	$174.80	$8.039
16	Top Gun	21.578	$176.79	$8.193
17	Titanic	20.979	$600.79	$28.638
18	Full Metal Jacket	20.907	$46.36	$2.217
19	Little Women (1994)	20.771	$50.08	$2.411
20	Fatal Attraction	20.604	$156.65	$7.603
21	Bean	20.095	$45.32	$2.255
22	Coal Miner's Daughter	19.957	$67.18	$3.366
23	Back to the Future	18.885	$210.61	$11.153
24	Grumpy Old Men	18.109	$70.17	$3.875
25	The Karate Kid	18.048	$90.82	$5.032
26	48 HRS.	18.048	$78.87	$4.370
27	Ghost	17.851	$217.63	$12.192
28	Reds	17.369	$40.38	$2.325
29	Ghostbusters	16.883	$229.24	$13.578
30	Home Alone	16.729	$285.76	$17.082

This is perhaps the most interesting chart. It lists films with openings above $10m. E.T. and Titanic are obviously the big standouts, but note Avatar, which already has a remarkable multiplier of 7.163, which will only get bigger and will almost certainly now pass 10x. Amazing.

#	Title	Multiplier	Total ($M)	Op. Wknd ($M)
1	E.T.: The Extra-Terrestrial	30.349	$359.20	$11.835
2	Titanic	20.979	$600.79	$28.638
3	Back to the Future	18.885	$210.61	$11.153
4	Ghost	17.851	$217.63	$12.192
5	Ghostbusters	16.883	$229.24	$13.578
6	Home Alone	16.729	$285.76	$17.082
7	Three Men and a Baby	16.157	$167.78	$10.384
8	Pretty Woman	15.815	$178.41	$11.281
9	Beverly Hills Cop	15.430	$234.76	$15.215
10	Who Framed Roger Rabbit	13.936	$156.45	$11.226
11	Forrest Gump	13.484	$329.69	$24.451
12	There's Something About Mary	12.844	$176.48	$13.741
13	Gremlins	11.842	$148.17	$12.512
14	As Good as It Gets	11.777	$148.48	$12.607
15	Sister Act	11.737	$139.61	$11.895
16	Look Who's Talking	11.570	$140.09	$12.108
17	The Sixth Sense	11.000	$293.51	$26.681
18	Return of the Jedi	10.973	$252.58	$23.020
19	Mrs. Doubtfire	10.709	$219.20	$20.469
20	Miss Congeniality	10.631	$106.81	$10.047
21	Twins	10.017	$111.94	$11.175
22	Rocky III	9.986	$124.15	$12.431
23	Parenthood	9.523	$100.05	$10.506
24	City Slickers	9.518	$124.03	$13.032
25	The Silence of the Lambs	9.497	$130.74	$13.767
26	Stuart Little	9.324	$140.04	$15.018
27	Honey, I Shrunk the Kids	9.165	$130.72	$14.263
28	A Few Good Men	9.108	$141.34	$15.517
29	The Karate Kid Part II	9.097	$115.10	$12.652
30	Jumanji	9.065	$100.48	$11.084
31	Jerry Maguire	9.011	$153.95	$17.084
32	Hook	8.849	$119.65	$13.523
33	The Ring	8.600	$129.13	$15.015
34	Aliens	8.472	$85.16	$10.052
35	Speed	8.387	$121.25	$14.456
36	Disclosure	8.245	$83.02	$10.068
37	Night at the Museum	8.243	$250.86	$30.434
38	Cast Away	8.089	$233.63	$28.883
39	A League of Their Own	7.827	$107.53	$13.739
40	Basic Instinct	7.781	$117.73	$15.129
41	Dumb and Dumber	7.772	$127.18	$16.363
42	Something's Gotta Give	7.764	$124.73	$16.065
43	The Fugitive	7.739	$183.88	$23.759
44	Cape Fear	7.708	$79.09	$10.261
45	Superman II	7.672	$108.19	$14.101
46	Fun with Dick and Jane	7.671	$110.33	$14.384
47	The Untouchables	7.609	$76.27	$10.023
48	Jurassic Park	7.593	$357.07	$47.027
49	The Green Mile	7.593	$136.80	$18.017
50	The Santa Clause	7.496	$144.83	$19.322
51	Rambo: First Blood Part II	7.455	$150.42	$20.176
52	The Prince of Tides	7.452	$74.79	$10.035
53	Sleeping with the Enemy	7.374	$101.60	$13.778
54	Presumed Innocent	7.364	$86.30	$11.719
55	Sleepless in Seattle	7.342	$126.68	$17.254
56	The Bodyguard	7.341	$121.95	$16.612
57	A Time to Kill	7.338	$108.77	$14.823
58	Charlotte's Web (2006)	7.243	$82.99	$11.457
59	Lethal Weapon 2	7.222	$147.25	$20.389
60	The Family Man	7.181	$75.79	$10.555
61	Seven	7.178	$100.13	$13.950
62	Avatar	7.163	$551.74	$77.025
63	The Hunt for Red October	7.110	$122.01	$17.162
64	Indiana Jones and the Temple of Doom	7.099	$179.87	$25.337
65	Saving Private Ryan	7.082	$216.54	$30.576

Here is a ranking of films with totals above $100m:

#	Title	Multiplier	Total ($M)	Op. Wknd ($M)
1	Driving Miss Daisy	1,445.431	$106.59	$0.074
2	On Golden Pond	1,337.086	$119.29	$0.089
3	Aladdin	1,105.186	$217.35	$0.197
4	Beauty and the Beast	899.580	$145.86	$0.162
5	Toy Story 2	819.062	$245.85	$0.300
6	Traffic	671.895	$124.12	$0.185
7	Good Morning, Vietnam	637.763	$123.92	$0.194
8	Black Hawk Down	604.143	$108.64	$0.180
9	Platoon	574.625	$138.53	$0.241
10	A Bug's Life	559.213	$162.80	$0.291
11	Million Dollar Baby	558.436	$100.49	$0.180
12	Gran Torino	545.029	$148.10	$0.272
13	Good Will Hunting	507.246	$138.43	$0.273
14	A Beautiful Mind	465.047	$170.74	$0.367
15	Shakespeare in Love	447.823	$100.32	$0.224
16	My Big Fat Greek Wedding	404.174	$241.44	$0.597
17	Slumdog Millionaire	392.536	$141.32	$0.360
18	Juno	346.717	$143.50	$0.414
19	Dances with Wolves	307.909	$184.21	$0.598
20	Dreamgirls	272.769	$103.37	$0.379
21	The Lion King	197.167	$312.86	$1.587
22	Crouching Tiger, Hidden Dragon	193.121	$128.08	$0.663
23	American Beauty	151.006	$130.10	$0.862
24	The Aviator	119.590	$102.61	$0.858
25	The Blair Witch Project	92.946	$140.54	$1.512

And finally, here is a ranking of the most successful films, those with $200m in total. Aladdin opened in limited release initially, as did Toy Story 2 and The Lion King. The biggest story here is My Big Fat Greek Wedding, which all things considered has had the most impressive multiplier of any film over the last three decades:

#	Title	Multiplier	Total ($M)	Op. Wknd ($M)
1	Aladdin	1,105.186	$217.35	$0.197
2	Toy Story 2	819.062	$245.85	$0.300
3	My Big Fat Greek Wedding	404.174	$241.44	$0.597
4	The Lion King	197.167	$312.86	$1.587
5	The Empire Strikes Back	42.643	$209.40	$4.910
6	E.T.: The Extra-Terrestrial	30.349	$359.20	$11.835
7	Raiders of the Lost Ark	25.231	$209.56	$8.306
8	Titanic	20.979	$600.79	$28.638
9	Back to the Future	18.885	$210.61	$11.153
10	Ghost	17.851	$217.63	$12.192
11	Ghostbusters	16.883	$229.24	$13.578
12	Home Alone	16.729	$285.76	$17.082
13	Beverly Hills Cop	15.430	$234.76	$15.215
14	Forrest Gump	13.484	$329.69	$24.451
15	The Sixth Sense	11.000	$293.51	$26.681
16	Return of the Jedi	10.973	$252.58	$23.020
17	Mrs. Doubtfire	10.709	$219.20	$20.469
18	Night at the Museum	8.243	$250.86	$30.434
19	Cast Away	8.089	$233.63	$28.883
20	Jurassic Park	7.593	$357.07	$47.027
21	Avatar	7.163	$551.74	$77.025
22	Saving Private Ryan	7.082	$216.54	$30.576
23	Star Wars: Episode I - The Phantom Menace	6.650	$431.09	$64.821
24	The Lord of the Rings: The Fellowship of the Ring	6.637	$313.36	$47.211
25	Pirates of the Caribbean: The Curse of the Black Pearl	6.550	$305.41	$46.631
26	Terminator 2: Judgment Day	6.449	$204.84	$31.766
27	Shrek	6.321	$267.67	$42.348
28	Batman	6.204	$251.19	$40.490
29	Wedding Crashers	6.173	$209.26	$33.901
30	The Hangover	6.166	$277.32	$44.979

Avatar Vs. The Dark Knight Vs. Titanic Daily Gross

As with the weekly figures, what is remarkable here is Avatar's consistency, which contrasts starkly with The Dark Knight's (still great) holds and holds up well in comparison with Titanic's.

Day	Avatar		The Dark Knight		Titanic
1	$26,752,099		$67,165,092		$8,658,814
2	$25,529,036	-4.57%	$47,650,240	-29.06%	$10,672,013	23.25%
3	$24,744,346	-3.07%	$43,596,151	-8.51%	$9,307,304	-12.79%
4	$16,385,820	-33.78%	$24,493,313	-43.82%	$5,578,212	-40.07%
5	$16,086,461	-1.83%	$20,868,722	-14.80%	$6,003,119	7.62%
6	$16,445,291	2.23%	$18,377,288	-11.94%	$3,571,345	-40.51%
7	$11,150,998	-32.19%	$16,464,405	-10.41%	$9,178,529	157.00%
8	$23,095,046	107.11%	$23,232,292	41.11%	$12,122,298	32.07%
9	$28,274,406	22.43%	$28,272,494	21.69%	$12,466,455	2.84%
10	$24,247,681	-14.24%	$23,661,680	-16.31%	$10,866,920	-12.83%
11	$19,418,139	-19.92%	$10,518,116	-55.55%	$7,942,520	-26.91%
12	$18,290,628	-5.81%	$9,629,366	-8.45%	$8,012,909	0.89%
13	$18,466,123	0.96%	$8,755,141	-9.08%	$8,213,735	2.51%
14	$14,738,136	-20.19%	$8,402,546	-4.03%	$11,558,520	40.72%
15	$25,274,008	71.49%	$12,709,035	51.25%	$11,698,861	1.21%
16	$25,835,551	2.22%	$17,191,150	35.27%	$12,726,625	8.79%
17	$17,381,129	-32.72%	$12,764,034	-25.75%	$8,889,792	-30.15%
18	$8,094,554	-53.43%	$6,287,429	-50.74%	$3,022,271	-66.00%
19	$7,327,233	-9.48%	$5,661,240	-9.96%	$3,044,822	0.75%
20	$6,909,167	-5.71%	$5,077,367	-10.31%	$2,841,351	-6.68%
21	$6,094,445	-11.79%	$4,734,366	-6.76%	$2,789,088	-1.84%
22	$13,280,653	117.91%	$7,577,362	60.05%	$7,738,150	177.44%
23	$21,269,537	60.15%	$10,502,243	38.60%	$12,758,118	64.87%
24	$15,756,027	-25.92%	$8,037,425	-23.47%	$8,220,042	-35.57%
25	$5,111,193	-67.56%	$3,742,198	-53.44%	$2,170,146	-73.60%
26	$5,066,734	-0.87%	$3,515,389	-6.06%	$2,386,164	9.95%
27	$4,743,762	-6.37%	$3,002,302	-14.60%	$2,095,782	-12.17%
28	$4,698,802	-0.95%	$2,814,471	-6.26%	$2,200,465	4.99%
29	$10,394,264	121.21%	$4,937,955	75.45%	$7,418,385	237.13%
30	$17,254,108	66.00%	$6,708,833	35.86%	$12,357,344	66.58%
31	$15,137,240	-12.27%	$4,732,505	-29.46%	$10,235,305	-17.17%
32	$11,615,834	-23.26%	$2,112,206	-55.37%	$6,003,510	-41.35%
33	$4,190,947	-63.92%	$2,148,332	1.71%	$2,322,334	-61.32%
34	$3,792,807	-9.50%	$1,805,312	-15.97%	$2,076,976	-10.57%
35	$3,945,213	4.02%	$1,726,461	-4.37%	$2,212,942	6.55%

As you can see, Avatar has been well ahead of Titanic since the start, and its consistency has allowed it to outpace The Dark Knight convincingly.

Avatar Vs. The Dark Knight Vs. Titanic Weekly Gross

As Avatar enters its 6th week, during which it will surpass The Dark Knight and inch closer to Titanic, I think it's useful to look back on its performance in comparison to those two films during the first 5 weeks.

First off, in terms of weekly grosses, what is remarkable is just how consistent Avatar's grosses have been. It has surged far, far ahead of The Dark Knight and remains well ahead of Titanic.

	Avatar		The Dark Knight		Titanic
Week 1	$137,094,051		$238,615,211		$52,969,336
Week 2	$146,530,159	6.88%	$112,471,635	-52.86%	$71,183,357	34.39%
Week 3	$96,916,087	-33.86%	$64,424,621	-42.72%	$45,012,810	-36.76%
Week 4	$69,926,708	-27.85%	$39,191,390	-39.17%	$37,568,867	-16.54%
Week 5	$66,330,413	-5.14%	$24,171,604	-38.32%	$42,626,796	13.46%

2009 Box Office Review: Monthly Grosses

2009, as befits the biggest year at the box office, registered a string of monthly records. 2009 broke the monthly records for January, February, April, May, June, October, November, and December. Why? Because of a string of surprise hits, from Paul Blart and Taken to The Hangover and The Proposal to Avatar, which kept the box office on fire from beginning to end, even considering the slump in March and September. The standout here is clearly January, which bested the previous January record by almost $200m.

It remains to be seen whether 2010 can match or surpass the $10.6B tally for 2009, but it is off to a promising start; thanks to Avatar's massive success, 2010 is currently running almost 15% ahead of 2009.

Month	Gross	M-to-M	Cumulative	Est. Adm.
January	$1,014,386,445		$1,014,386,445	138,011,761
February	$769,343,451	-24.16%	$1,783,729,896	104,672,578
March	$651,567,920	-15.31%	$2,435,297,816	88,648,697
April	$695,111,135	6.68%	$3,130,408,951	94,572,944
May	$1,018,427,704	46.51%	$4,148,836,655	138,561,592
June	$1,086,729,130	6.71%	$5,235,565,785	147,854,303
July	$1,161,129,344	6.85%	$6,396,695,129	157,976,781
August	$905,308,293	-22.03%	$7,302,003,422	123,171,196
September	$543,558,798	-39.96%	$7,845,562,220	73,953,578
October	$692,565,754	27.41%	$8,538,127,974	94,226,633
November	$989,594,601	42.89%	$9,527,722,575	134,638,721
December	$1,066,136,750	7.73%	$10,593,859,325	145,052,619
Total	$10,593,859,325			1,441,341,405

Monthly Pie Chart

The two most glaring things here are 1) the low gross for September, traditionally the weakest month, and 2) the generally even distribution between many of the months. It's staggering that January almost matched the summer months and December, which are usually far ahead of the other months.

Month-to-Month Cumulative 2009 Gross

One striking thing about 2009 is that the box office was already halfway past its middle point halfway through the calendar year; usually, the summer period is the time when strong numbers compensate for the weak first half and push the year onward toward the holiday period at the end. Once again, it is due entirely to the strong January and February grosses.

Avatar: International Market Shares Graph

This is a pie graph to accompany the chart in the post below, showing each major market's share of the total international gross for Avatar. Click on graph to enlarge.

AVATAR: International Market Totals As Of Jan. 13th

Yet another amazing round of updates, with continued massive numbers for Avatar. The source for these, btw, is The Numbers. To explain the three % columns: % Intl. is the territory's share of the gross outside North America; % Vs. N. Am. compares the territory's gross to North America's tally, and % Worldwide gives the territories share of the worldwide total of $1.4B.

Note the amazing number for China, where the film has been out for barely a week.

Totals Predictions as of now: North America $650m, International $1,500m, Worldwide Total: $2,150m.

Territory	Total (Jan 13th.)	% Intl.	% Vs. N.Am.	% Worldwide
France	$104,730,110	10.70%	23.49%	7.35%
Russia	$81,882,056	8.37%	18.37%	5.75%
Germany	$76,362,821	7.80%	17.13%	5.36%
United Kingdom	$70,514,598	7.21%	15.82%	4.95%
South Korea	$63,542,307	6.49%	14.25%	4.46%
Australia	$62,441,661	6.38%	14.01%	4.38%
Spain	$62,084,279	6.35%	13.93%	4.36%
Japan	$58,592,306	5.99%	13.14%	4.11%
China	$54,593,126	5.58%	12.25%	3.83%
Brazil	$30,099,345	3.08%	6.75%	2.11%
Mexico	$29,848,626	3.05%	6.70%	2.10%
India	$18,614,051	1.90%	4.18%	1.31%
Taiwan	$17,355,525	1.77%	3.89%	1.22%
Hong Kong	$13,541,197	1.38%	3.04%	0.95%
Poland	$13,292,831	1.36%	2.98%	0.93%
Sweden	$12,989,642	1.33%	2.91%	0.91%
Holland	$12,500,963	1.28%	2.80%	0.88%
Denmark	$12,028,262	1.23%	2.70%	0.84%
Switzerland	$9,894,962	1.01%	2.22%	0.69%
Greece	$9,713,372	0.99%	2.18%	0.68%
Austria	$9,248,404	0.95%	2.07%	0.65%
Turkey	$9,180,049	0.94%	2.06%	0.64%
Belgium	$8,577,248	0.88%	1.92%	0.60%
Norway	$7,779,943	0.80%	1.75%	0.55%
Colombia	$7,188,193	0.73%	1.61%	0.50%
Czech Republic/Slovakia	$7,119,650	0.73%	1.60%	0.50%
Thailand	$6,979,321	0.71%	1.57%	0.49%
New Zealand	$6,742,268	0.69%	1.51%	0.47%
Singapore	$6,631,485	0.68%	1.49%	0.47%
Venezuela	$6,279,475	0.64%	1.41%	0.44%
Portugal	$5,930,818	0.61%	1.33%	0.42%
Chile	$5,922,798	0.61%	1.33%	0.42%
Malaysia	$5,712,082	0.58%	1.28%	0.40%
Ukraine	$5,193,366	0.53%	1.17%	0.36%
Indonesia	$4,998,355	0.51%	1.12%	0.35%
Hungary	$4,479,712	0.46%	1.00%	0.31%
Israel	$4,410,319	0.45%	0.99%	0.31%
Puerto Rico	$4,271,390	0.44%	0.96%	0.30%
United Arab Emirates	$4,201,534	0.43%	0.94%	0.30%
Philippines	$3,798,916	0.39%	0.85%	0.27%
South Africa	$3,725,200	0.38%	0.84%	0.26%
Argentina	$3,619,706	0.37%	0.81%	0.25%
Central America	$3,604,153	0.37%	0.81%	0.25%
Finland	$3,524,180	0.36%	0.79%	0.25%
Romania	$3,293,185	0.34%	0.74%	0.23%
Peru	$3,232,497	0.33%	0.73%	0.23%
Bulgaria	$2,433,922	0.25%	0.55%	0.17%
Ecuador	$1,747,627	0.18%	0.39%	0.12%
Slovenia	$1,201,016	0.12%	0.27%	0.08%
Dominican Republic	$919,555	0.09%	0.21%	0.06%
Croatia	$890,576	0.09%	0.20%	0.06%
Bolivia	$885,828	0.09%	0.20%	0.06%
Viet Nam	$835,523	0.09%	0.19%	0.06%
Egypt	$832,927	0.09%	0.19%	0.06%
Lithuania	$760,484	0.08%	0.17%	0.05%
Latvia	$760,039	0.08%	0.17%	0.05%
Iceland	$752,512	0.08%	0.17%	0.05%
Kuwait	$743,102	0.08%	0.17%	0.05%
Lebanon	$731,664	0.07%	0.16%	0.05%
Estonia	$688,483	0.07%	0.15%	0.05%
East & West Africa	$637,022	0.07%	0.14%	0.04%
Serbia/Montenegro	$564,143	0.06%	0.13%	0.04%
Qatar	$537,747	0.05%	0.12%	0.04%
Uruguay	$502,606	0.05%	0.11%	0.04%
Trinidad	$450,684	0.05%	0.10%	0.03%
Jordan	$408,413	0.04%	0.09%	0.03%
Jamaica	$389,816	0.04%	0.09%	0.03%
Bahrain	$298,982	0.03%	0.07%	0.02%
Oman	$133,326	0.01%	0.03%	0.01%
Syria	$81,779	0.01%	0.02%	0.01%
International Total	$978,454,063	100.00%	219.50%	68.70%
North American Total	$445,768,203	N/A	100.00%	31.30%
Worldwide Total	$1,424,222,266	N/A	319.50%	100.00%

AVATAR: Global Markets Share

This is in line with the previous chart/post regarding Avatar's global performance. France, Russia, Spain, and Australia are the big stories thus far, but China's incredible opening week figures suggest that it will end up as either the largest or second largest market for Avatar outside the United States (see xiayun's website for more information).

The 68% overseas share of Avatar's total underscores just how important the international markets have been to the film's overall success. Expect that share to increase as China adds to the film's overseas total and Italy finally enters the picture this upcoming weekend.

Country	Total USD	Share
United States	$388,448,000	28.86%
France	$101,393,223	7.53%
Russia	$78,422,271	5.83%
Germany	$73,381,489	5.45%
United Kingdom	$67,063,506	4.98%
Spain	$60,112,290	4.47%
Australia	$57,860,731	4.30%
South Korea	$54,688,982	4.06%
Japan	$50,760,456	3.77%
Canada	$42,399,000	3.15%
China	$41,417,617	3.08%
Mexico	$28,442,031	2.11%
Brazil	$28,224,642	2.10%
India	$17,821,955	1.32%
Taiwan	$16,356,079	1.22%
Hong Kong	$13,117,211	0.97%
Sweden	$12,400,165	0.92%
Netherlands	$12,203,351	0.91%
Denmark	$11,264,712	0.84%
Poland	$9,703,779	0.72%
Switzerland	$9,673,584	0.72%
Greece	$9,427,868	0.70%
Austria	$9,002,969	0.67%
Turkey	$8,969,218	0.67%
Belgium and Luxembourg	$8,299,289	0.62%
Norway	$7,338,314	0.55%
Czech Republic/Slovakia	$6,853,665	0.51%
Thailand	$6,817,339	0.51%
Singapore	$6,527,894	0.49%
New Zealand and Fiji	$6,367,232	0.47%
Colombia	$6,323,720	0.47%
Venezuela	$5,822,558	0.43%
Chile	$5,750,928	0.43%
Portugal	$5,731,447	0.43%
Malaysia	$5,597,453	0.42%
Ukraine	$4,889,781	0.36%
Indonesia	$4,875,577	0.36%
Hungary	$4,365,928	0.32%
Israel	$4,097,592	0.30%
United Arab Emirates	$4,005,811	0.30%
Argentina	$3,601,061	0.27%
Philippines	$3,571,925	0.27%
Finland	$3,385,137	0.25%
Peru	$3,134,002	0.23%
Romania	$3,091,215	0.23%
Bulgaria	$2,302,054	0.17%
Ecuador	$1,501,310	0.11%
Slovenia	$1,166,232	0.09%
Dominican Republic	$735,558	0.05%
Bolivia	$723,272	0.05%
Vietnam	$719,740	0.05%
Croatia	$684,386	0.05%
Latvia	$630,225	0.05%
Egypt	$627,502	0.05%
Lithuania	$597,371	0.04%
Iceland	$590,719	0.04%
Kuwait	$581,972	0.04%
Lebanon	$558,067	0.04%
Estonia	$541,648	0.04%
Serbia and Montenegro	$439,813	0.03%
Trinidad & Tobago	$388,115	0.03%
Uruguay	$377,533	0.03%
Qatar	$367,017	0.03%
Jamaica	$341,385	0.03%
Jordan	$302,035	0.02%
Bahrain	$223,847	0.02%
Oman	$118,158	0.01%
Syria	$61,893	0.00%
INTERNATIONAL TOTAL	$915,100,000	67.99%
WORLDWIDE TOTAL	$1,345,947,000	100.00%

AVATAR's Worldwide Performance: Per Capita

I used several sources to come up with this chart. First, BOM's Global breakdown of Avatar's numbers (here), which is frankly questionable. I included grosses for 2 territories, but excluded regional data. For Russia, I used Russia's population only, not that of the CIS, since Russia accounts for slightly less than half of the total CIS population but the overwhelming majority of Avatar's regional gross (if that number is for all of the CIS, at all). Most figures are for Jan. 10th, 2010.

For population numbers, I used Wikipedia, which ranks the countries using data from the UN (estimates from July 1st, 2009).

I broke down North America into the US and Canada. Tribute.ca (here) gives Avatar's Canadian total as $43.71m Canadian, which translates, using a 0.97 exchange rate, to around $42.4m. I subtracted that number from Avatar's $430.85m North American total to get a figure for the US market alone ($388.45m).

Take all of this with a grain of salt. There are so many variables at play here, it's useless to read anything much into all of this, beyond a few basic points, the main one being the fact that Avatar is performing exceptionally strong in Australia, France, and Spain. But we already knew that. :-)

Country	Per Capita Gross	Total USD	Population
Australia	$2.6165	$57,860,731	22,114,000
Denmark	$2.0361	$11,264,712	5,532,531
Hong Kong	$1.8715	$13,117,211	7,008,900
Iceland	$1.8600	$590,719	317,593
France	$1.5581	$101,393,223	65,073,482
Norway	$1.5119	$7,338,314	4,853,800
Sweden	$1.3288	$12,400,165	9,331,523
Singapore	$1.3088	$6,527,894	4,987,600
Spain	$1.3077	$60,112,290	45,967,632
United States	$1.2597	$388,448,000	308,354,000
Canada	$1.2483	$42,399,000	33,965,000
Switzerland	$1.2447	$9,673,584	7,771,600
New Zealand and Fiji	$1.2247	$6,367,232	5,199,100
South Korea	$1.1315	$54,688,982	48,333,000
United Kingdom	$1.0809	$67,063,506	62,041,708
Austria	$1.0752	$9,002,969	8,372,930
Germany	$0.8962	$73,381,489	81,882,342
United Arab Emirates	$0.8710	$4,005,811	4,599,000
Greece	$0.8339	$9,427,868	11,306,183
Netherlands	$0.7359	$12,203,351	16,581,900
Belgium and Luxembourg	$0.7325	$8,299,289	11,329,726
Taiwan	$0.7090	$16,356,079	23,069,345
Finland	$0.6323	$3,385,137	5,353,600
Slovenia	$0.5684	$1,166,232	2,051,770
Russia	$0.5526	$78,422,271	141,915,979
Israel	$0.5457	$4,097,592	7,509,000
Portugal	$0.5388	$5,731,447	10,636,888
Hungary	$0.4360	$4,365,928	10,013,628
Czech Republic/Slovakia	$0.4301	$6,853,665	15,934,334
Estonia	$0.4041	$541,648	1,340,415
Japan	$0.3980	$50,760,456	127,530,000
Chile	$0.3379	$5,750,928	17,018,000
Bulgaria	$0.3038	$2,302,054	7,576,751
Trinidad & Tobago	$0.2899	$388,115	1,339,000
Bahrain	$0.2830	$223,847	791,000
Latvia	$0.2801	$630,225	2,249,700
Mexico	$0.2645	$28,442,031	107,550,697
Qatar	$0.2605	$367,017	1,409,000
Poland	$0.2547	$9,703,779	38,100,700
Venezuela	$0.2034	$5,822,558	28,623,000
Malaysia	$0.1977	$5,597,453	28,306,700
Kuwait	$0.1950	$581,972	2,985,000
Lithuania	$0.1794	$597,371	3,329,227
Croatia	$0.1543	$684,386	4,435,056
Brazil	$0.1468	$28,224,642	192,325,000
Romania	$0.1440	$3,091,215	21,466,174
Colombia	$0.1397	$6,323,720	45,263,000
Lebanon	$0.1321	$558,067	4,224,000
Jamaica	$0.1256	$341,385	2,719,000
Turkey	$0.1254	$8,969,218	71,517,100
Uruguay	$0.1123	$377,533	3,361,000
Peru	$0.1076	$3,134,002	29,132,013
Thailand	$0.1075	$6,817,339	63,389,730
Ecuador	$0.1064	$1,501,310	14,111,000
Ukraine	$0.1063	$4,889,781	46,011,345
Argentina	$0.0897	$3,601,061	40,134,425
Bolivia	$0.0732	$723,272	9,879,000
Dominican Republic	$0.0729	$735,558	10,090,000
Jordan	$0.0478	$302,035	6,316,000
Serbia and Montenegro	$0.0420	$439,813	10,474,000
Oman	$0.0415	$118,158	2,845,000
Philippines	$0.0387	$3,571,925	92,226,600
China	$0.0310	$41,417,617	1,335,230,000
Indonesia	$0.0211	$4,875,577	231,369,500
India	$0.0152	$17,821,955	1,175,500,000
Vietnam	$0.0084	$719,740	85,789,573
Egypt	$0.0081	$627,502	77,724,000
Syria	$0.0028	$61,893	21,906,000