Monday, August 31, 2009

The Final Destination & Halloween II (2009) Opening Weekends

The Final Destination registered the 298th largest opening of all time last weekend, while Halloween II is much lower on the chart, at #652. The two films largely avoided the worst case scenario, whereby they affected each other's performances severely, given their essentially similar nature. Clearly, each film must have had an impact on the other, but Halloween II also suffered from the negative reception of its predecessor.


The Final Destination, on the other had, outperformed estimates by a bit, and continued the trend started by its predecessors, where each film's opening increased over the other:

Final Destination Franchise










BOM reports that fully 70% of the film's opening figure, or $19m, came from 1,652 sites that showed the film in 3D. This strongly suggests that the newest installment in the franchise benefitted from the 3D gimmick, rather than from faithfulness to the franchise itself. The opening number, either way, is very impressive. It marks the 18th largest opening for an August release, and is also the 28th biggest opening of 2009 (Halloween II ranks at #49):

The Final Destination & Halloween II (2009) Opening Weekends













































Note that no less than 7 of the top 50 opening weekends this year were released in August, underscoring just how strong a month this has been.

Labor Day Weekend should help both films, but only a bit. I expect The Final Destination to have by far the lowest multiplier in the franchise, but its large opening ensures that it will be the biggest of the four films. I expect a finish at around $65m at this point.

Sunday, August 23, 2009

Biggest August Opening Weekends

August 2009 now accounts for a larger number of top openings weekends than any other year, both in the top 12 and the top 40. The month has been quite impressive thus far, either way you look at it.


Biggest August Opening Weekends

Biggest Opening Weekends of 2009 (Thus Far)

My apologies for the lack of updates recently. Let's get going again.


August 2009 has thus far been very impressive, giving us, in District 9's and Inglourious Basterds' openings, two very strong weekends and in G.I. Joes's and Julie & Julia's two very good figures as well. All four openers rank in the top 40 for this year, with the former 3 in the top 20.


Biggest Opening Weekends of 2009 (Thus Far)




































As far as admissions go:

1 Transformers: Revenge of the Fallen 14,825,348
2 X-Men Origins: Wolverine 11,572,517
3 Harry Potter and the Half-Blood Prince 10,589,895
4 Star Trek 10,231,876
5 Fast and Furious 9,653,129
6 Up 9,266,502
7 Monsters Vs. Aliens 8,070,897
8 Watchmen 7,512,154
9 G.I. Joe: The Rise of Cobra 7,443,952
10 Night at the Museum: Battle of the Smithsonian 7,370,515
11 Angels & Demons 6,286,281
12 The Hangover 6,119,635
13 Terminator Salvation 5,790,257
14 Ice Age: Dawn of the Dinosaurs 5,672,161
15 Tyler Perry's Madea Goes to Jail 5,582,442
16 Friday the 13th (2009) 5,519,778
17 Inglourious Basterds 5,115,918
18 District 9 5,082,219
19 The Proposal 4,575,183
20 Hannah Montana The Movie 4,397,889

Monday, August 10, 2009

Biggest August Opening Weekends

I've mentioned before that August is generally not known for large openings. Looking at the chart below, I think one gains a greater appreciation for G.I. Joe's and Julie & Julia's opening weekends, which are both now among the just 31 August releases to open with $20m or more. G.I. Joe's opening is the 4th largest ever, while Julie & Julia's comes in at #31.

Biggest August Opening Weekends