A pretty dismal number, and far below the disappointment threshold for the film (which I'd place at $30m). Put it down to a confusing and generally ineffective advertising campaign and evidently, people's aversion toward less than ridiculous films starring Adam Sandler. There's no use ranking this on the all time chart (where it lands at around #390), and it's quite low on the 2009 opening weekend chart as well:
Also, in terms of estimated admissions:
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