Avatar surpassed Titanic's international gross over the weekend, thus claiming one of Titanic's three big records. Avatar has made $1,287,060,822 internationally thus far, roughly $50m more than Titanic's once insurmountable $1,248,025,607. Sometime on Monday, Avatar claimed the ultimate, worldwide record by surpassing Titanic's global total of $1.848B. The domestic record is several days away from being surpassed, but it is an inevitability.
I have run out of words to describe Avatar's worldwide performance. It is, now, quite literally incomparable. I don't expect Avatar to hold the international record for as long as Titanic did, but its final tally, which will probably be around $1.8B or so, will be extremely difficult to match anytime soon.
I think it is useful to look at the market share for each film, and how much the major territories contributed to the grosses for both films.
Two things stick out:
1) Both Avatar and Titanic did exceptionally well in every market. Consistency is one of the key features of both films' successes.
2) Whereas Japan was the main market for Titanic, it is clear that for Avatar, the newer markets (China, Russia, and South Korea) have made the big difference and pushed the film over the top. In a way, the differences between the two films reflect the changes in the global economic structure. China recently surpassed Japan as the second largest economy in the world, and the economies of Russia and other emerging markets have grown by a disproportionately larger market. China is on track to surpass France as Avatar's largest market.
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