Sunday, December 20, 2009

Avatar Weekend (December 18th-29th, 2009)

A pretty depressed weekend, with top 12 estimates coming out to $125.6m. Weekend stimates are available here.



One line performance reviews:

Avatar: very good and promising opening, and particularly impressive given that it is, due to the weather, deflated.

The Princes and the Frog: A big drop, but the film will recover over the holidays.

The Blind Side: A good drop yet again, and affirms the film's standing as one of the most impressive performers in recent years.

Did You Hear About the Morgans?: A poor but not unexpected opening.

New Moon: A modest drop; the film still has a shot at $300m.

Invictus: A steep drop for a film of this kind; it is losing momentum.

A Christmas Carol: A bad drop; the film will not recover, given that this is the pre-Christmas weekend and the film will be dated this time next week.

Up in the Air: A good expansion, and quite promising; various awards leading up to the Oscars will keep this one going for some time.

Brothers, Old Dogs, Armored: Tepid to terrible numbers; will fade away quickly

2012: Was obviously affected by Avatar and the winter storm, but no matter-the film is a success in North America and a massive hit internationally.

Precious: A disappointing expansion; Lionsgate basically dropped the ball on this film, and it is unlikely to pick up momentum, as it has already been heavily publicized.

Nine: An excellent opening average of $61,750, and it looks to be quite promising.

Young Victoria: A tepid opening, with just a $7,500 average in 20 theatres.

Lovely Bones: A 65% drop in limited release? Terrible. Just terrible. The film is finished.

Overall, aside from Avatar, a fairly dull weekend.

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